More than two-thirds of West Midlands companies surveyed believe that improvements to rail services will win them new business and enable them to retain staff and recruit more easily.
Midlands Connect says this positivity helps justify its £1.5 million flagship Rail Hub project, which is intended to improve links to 30 locations from Birmingham - notably Bristol, Hereford and Leicester.
Evidence was collected from companies that collectively employ 16,000 employees in a variety of industries.
Thirty-one said that more than half their staff commute for longer than 30 minutes, and arrive by car because of infrequency of services and long journey times.
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