Eurostar has signed a contract with KBH Digital to provide advertising on its e320 trains.
Using the KBH Digital platform, key passenger information including demographics, travel patterns, behaviour and lifestyle is captured, with advertising, sponsorship and content provided on the Eurostar onboard entertainment portal. Material can also be displayed on on-board screens, as well as before and after passengers board.
Eurostar Head of Marketing Lionel Benbassat said: “Our WiFi service and media entertainment portal are designed to enhance the overall travel experience. Working with KBH Digital enables us to monetise this service and also to provide our customers with relevant, useful advertising messages.”
- For the latest on Eurostar's passenger figures and Paris Gare Du Nord upgrade, read RAIL 807, published on August 17.