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As lockdown restrictions ease and we start to consider travelling again, the future of cross-Channel operator Eurostar remains uncertain.
Eurostar is seeking financial support from the UK Government, citing higher access charges here as a reason.
The French Government has pledged to provide support for the operator, while £200 million has been provided by one of its shareholders, Caisse de Dépôt et Placement du Québec (CDPQ) and Hermes Infrastructure.
Registered in the UK and supporting 3,000 jobs either with the business or in the supply chain, the company is, however, 55% owned by SNCF (French state rail), 40% by CDPQ/Hermes and 5% by SNCB (Belgian state railways).
So: Should the UK Government provide financial assistance to Eurostar?

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Eurostar signs KBH Digital deal

Eurostar 374020 at St Pancras International on June 3. RICHARD CLINNICK.

Eurostar has signed a contract with KBH Digital to provide advertising on its e320 trains.

Using the KBH Digital platform, key passenger information including demographics, travel patterns, behaviour and lifestyle is captured, with advertising, sponsorship and content provided on the Eurostar onboard entertainment portal. Material can also be displayed on on-board screens, as well as before and after passengers board.

Eurostar Head of Marketing Lionel Benbassat said: “Our WiFi service and media entertainment portal are designed to enhance the overall travel experience. Working with KBH Digital enables us to monetise this service and also to provide our customers with relevant, useful advertising messages.”

  • For the latest on Eurostar's passenger figures and Paris Gare Du Nord upgrade, read RAIL 807, published on August 17.


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