Industry must sell itself better

Rail Minister Claire Perry quoted a recent Comment by RAIL Managing Editor and Events Director Nigel Harris, when telling the industry it needs to sell itself better.

She told NRC delegates: “As Nigel Harris said in a recent editorial in RAIL magazine, the disparity between the public’s perceptions and the railway’s achievements is largely down to a failure of industry public relations.”

She elaborated: “And I don’t mean having some flashy press releases, I mean actually getting out there and celebrating what we do every day - thinking like the customers, making sure that they really see the benefits of what actually is happening."

• For more on Perry's speech, and National Rail Conference coverage, read RAIL 788, published on November 25.