Virgin Trains’ new coffee brand

Virgin Trains have partnered with the Nero Roasting Company to sell a new coffee brand called ‘Aroma’ on their train services.

Sold in varieties of Americano, Cappucino, Latte and Espresso, Aroma will now be the only coffee brand available on Pendolino and Voyager trains. The coffee will also be supplied in Virgin Trains’ retail outlets.

The partnership aims to supply better quality coffee to passengers without increasing costs. Prices range between £1.95 and £2.05 per drink.