A Virgin Trains Pendolino has received branding for Business in the Community to celebrate the 30th anniversary of HRH The Prince of Wales’ presidency of the charity.
Unveiled on May 14, the train, 390131 City of Liverpool, was chosen because of the BITC link to the city. Civil unrest in the early 1980s in Toxteth provided the stimulus for its formation.
To mark the 30th anniversary, BITC is encouraging its members – including Virgin Trains – help create through the “powerful role of business” a fairer society and a more sustainable future, that is much more visible to the wider public.
Business in the Community Chief Executive Stephen Howard said:
“Virgin Trains is a true ambassador, bringing much needed attention to the Responsible Business movement through the breadth of its activities, some of which are being showcased today.”
Howard added: “By increasing the recognition of responsible business we hope drive more business action on the critical issues, boost trust and advocacy in this agenda and encourage more businesses to be open in sharing their own responsible business journey.”
The platform at Liverpool Lime Street was turned into a marketplace, showcasing a number of small businesses that supply VT as part of the Pop Up Shops initiative. Some of the businesses are now working with VT and DHL to include products for sale in its on-board shops.