Sleeper.scot, the new website allowing customers to book tickets for Caledonian Sleeper services from Scotland-Euston from April 1, was launched on January 26.
The website allows passengers to book up to a year in advance of their travel dates, which is the longest advance for any UK train operating company.
At the same time, a new White Stag brand was launched, which will appear on all marketing materials, uniforms and on board trains.
Serco Managing Director Peter Strachan said: “The White Stag symbolises fresh adventures and coming change, which is what people can expect from the Caledonian Sleeper as it is transformed over the coming years.”
- For more on this story, see RAIL 767, published on February 4.
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Adam - 05/02/2015 10:19
Great One! i love the new branding! And whole website is beuatiful.
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